The corporate responsibility path

The corporate responsibility path

During 2009 Poltrona Frau Group began giving serious consideration to drafting a road map capable of accompanying the business in the medium term towards a positioning of social responsibility that is able to support business competitiveness.

A benchmark analysis carried out by comparing the positioning of the Group’s eleven leading competitors at a national and international level was the starting point of sharing and discussing the issue at a meeting involving the whole of the management group: around 80 people consisting of executives and middle managers. Ideas and suggestions were collected on the occasion to identify the Group’s current positioning in the four areas of social responsibility: Market, People, Environment, Community. During the meeting the positioning expected to be achieved in these four areas was identified together with the action needed to be taken.

At the same time an accounting system was set up by using certain of the indicators proposed by the Global Reporting Initiative (guidelines for preparing sustainability reports). This accounting system will allow an accurate monitoring of performance in social responsibility to be carried out and will therefore enable the impact of the actions to be measured over time.

By carrying out detailed interviews with management a stakeholder map was drafted, identifying for each stakeholder on the one hand his importance and priority interests vis-à-vis the Poltrona Frau Group and on the other the steps that the Group has taken to respond to his expectations. The positioning of stakeholders, to which have been added the scenario data and the system of accounting, have created the database from which a detailed SWOT analysis can be prepared for each corporate responsibility area. At the end of this analytical process a start was made to identify strategic objectives and the related steps to be carried.

The final version of the CSR plan envisages reaching four strategic objectives:

  • Pursue excellence and product innovation;
  • Integrate the environment in the business culture;
  • Play an active role in developing local communities;
  • Act as a team and enhance the value of talent.

The strategic objectives and support factors trace out the areas that have been identified in the ISO 26000, the international standard which will leads to the implementation of social responsibility systems.

Starting from 2009 the Group publishes the yearly corporate social responsibility report.